What You Need to Know About FLoC, the Ad-Targeting Tech Google Plans to Drop on Us All

About two weeks ago, millions of Google Chrome users were signed up for an experiment they never agreed to be a part of. Google had just launched a test run for Federated Learning of Cohorts—or FLoC–a new kind of ad-targeting tech meant to be less invasive than the average cookie. In a blog post announcing the trial,…

Read more…

Leave a Comment